![]() Make your landing page as seamless and relevant to your ad as possible. Think outside the box when it comes to ad creative. Use AdRoll's social media advertising tool. Use retargeting campaigns to focus on brand-aware shoppers or existing customers.Ī/B test your ad creative, placements, formats, and platforms. The narrower your target audience, the better results you will gain. Make sure to choose the right campaign objective. If you tweak your campaign right, you may benefit from reduced advertising costs while still experiencing a high return on investment (ROI). Nobody wants to pay more than they need to. However, like the others on this list, Pinterest uses a bidding model for ad placements - the more competitive your industry, keywords, and target audience, the more you can expect to pay.įor more on Pinterest ads, check out this guide. ![]() Pinterest, a must-have platform for visual brands, offers relatively affordable ad pricing, regardless of your campaign goal:įor boosting online engagement, you can expect to pay $0.10-$1.50 per click.įor building brand awareness, you can expect to pay $2-$5 per CPM.įor driving site traffic, you can expect to pay $0.10-$1.50 per click. ![]()
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